Currents focuses on revealing the true voice of your audience by analysing real conversations taking place across social media, forums, reviews, and more. Unlike traditional tools that capture only viral content or surface-level data, Currents dives deeper into long-tail, niche conversations — the places where real user pain points and opportunities often go unnoticed.
Convert unfiltered user buzz into clear product insights. Murmur Lab provides real-time clarity on what your customers really think, without relying on slow ticketing systems or guesswork. Product teams can easily identify least-loved features, uncover minority group insights, and automatically generate user journeys from millions of posts and discussions.
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