A lifetime deal gives you access to a product or service for a one-time cost instead of having to pay monthly or annually.

Lifetime deals are called LTDs in short.

Lifetime means the lifetime of the product or the company offering the product. Not my lifetime or yours!

Lifetime deals are not a scam. However they have been cases where the founders went back on their promises and stopped offering updates or access to users. While it is not the case with every deal, make sure that you do your research before making any purchases. It is important that you find out whether or not the company will honor this type of deal in the future.

Lifetime deals are not just a marketing ploy. They are a way for companies to get funding quickly.

Companies that offer Lifetime deals make money in two ways: the lifetime memberships themselves and the additional services they offer to their members.

Lifetime memberships provide companies with the initial funding they need to improve the product and to invest in acquiring monthly-paying customers.
The monthly paying customers provide a steady stream of revenue.

The other way is the upgrades from the LTD customers. While a lot of the deal buyers don’t use the product to its full extent, there are some users who use the product to its maximum and upgrade for higher limits. This offers another stream of revenue.