EDEE

Save time managing digital marketing budgets with automated reporting

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Tracking your marketing budget with spreadsheets and calculators across different logins feels like homework straight out of a college nightmare. ("It's costing me so much money to fail this assignment.")

It's tough to focus on marketing strategy when you’re in the weeds worrying about underspending and overspending.

What if you could automate your budget pacing with rollover tracking, custom budget cycles, and overspend control across ads channels?

Say hello to EDEE.

TL;DR

too long didn't read
Manage Google Ads, Microsoft Ads, and Facebook Ads on one platform
See an automated and up-to-date budget pacing for every client in table and graph formats

At-a-glance

Overview

EDEE is a digital marketing budget management platform that helps you create custom budget cycles and monitor paid ad campaigns.

Getting started with EDEE is simple: just connect your data source for ad campaigns​ and specify your budget and clients.

Once you’re all set up, you’ll get an overview of every client or budget in both table and graph formats.

The tool sends platform and email notifications so you can stay within budget and make adjustments when things change.

Main dashboard

Get an overview of different clients and budgets from a user-friendly interface.

EDEE’s monthly and custom budget cycles work with your processes, making it easy to create a one-off or repeating budget based on a specific time period.

If you have a consistent budget for ad spend, you can make custom repeating cycles with set periods based on days, weeks, or months.

To stay organized, EDEE can even group custom budgets based on the data source, ensuring you’re spending the right amount on a specific platform.

Group budgets

You can group custom budgets together based on data source or platform.

Instead of a monthly budget that begins on the first of the month, EDEE lets you set up monthly budgets starting on any day of the month.

Even if you underspend or overspend, you can track rollover amounts and automatically update the next budget cycle.

Plus, you’ll be able to analyze client and budget-related data through tables and graphs to get a clear picture of where your money is going.

Current budget cycle

View client and budget data in graph and table formats to spot outliers instantly.

EDEE connects with platforms like Google Ads, Microsoft Ads, and Facebook Ads, so you can manage all your ad budgets from one convenient location.

Create multiple budgets per advertising account to separate financial information on branded and non-branded PPC campaigns.

You can also group campaigns based on your own preferences and break down granular budget pacing and performance reports.

Budget management

Sync your Google Ads, Microsoft Ads, and Facebook Ads to one platform for seamless budget management.

No more juggling platforms or manually balancing your ad budget like a checkbook. (“With our cost-per-click rising, we’ll have to switch from Charmin to single-ply this month.”)

EDEE makes budget management smoother with automated budget pacing and reports for every client across channels.

Spend time on marketing campaigns, not budgets.

Get lifetime access to EDEE today!

FounderFounder
Rob_EDEE
Product Manager

Updates from EDEE

EDEE WEBINAR - Live Demo, December 14th

Posted Dec 13, 2023

First post from founder

Posted Oct 24, 2023

Company and product FAQs

Posted Oct 24, 2023

Questions
Reviews

Questions & Reviews

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Showing 5 of 25 questions

Q: We bought some of your Appsumo offering but considering upgrading to a higher plan.

The thing is that it's hard to understand the future of your app, where is this thing going? Budgets are clearly just a small fraction of what is needed to manage ad accounts as an agency.

1. Do you plan on adding more features like rules that can change bids or pause on keyword level?

2. Or are you only planning to add more integrations?

We are already enterprise customers with Revealbot and technically one can do much similar things as Edee with that and much more, if one is ok to spend some time setting it up.

Edee seems like a more elegant solution to budgets but really Revealbot can do a lot more, so we ask ourselves, do we really need Edee?

If the roadmap looks interesting its one thing but if Edee is only ever going to be a budget app then we would think differently about it. Looks more like a MVP at this stage.

0098bb219ac6422b987c5dfeb43c9abePLUSDec 25, 2023
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Founder Team
Rob_EDEE

Rob_EDEE

May 14, 2024

A: Hi,

Firstly integration wise we have Linkedin being released this quarter, with Tiktok & Amazon Ads to follow.

With regards to features, we are developing an autopilot feature to enable customers to have optimisations based on their budgets KPI's, enabling less management time on their clients campaigns.

Bids can be changed based on your own grouping of campaigns, as EDEE is a budget pacing tool. The tool fits within our suite of products which have different features independently. This keeps each of our individual tools elegant, easy to use, and specific in their task at helping companies manage their ad campaigns.

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Q: Can you create a 'client-wide' monthly budget?

E.g. client has $10,000 per month total budget across Google and Meta. Also are there any plans for LinkedIn in the future?

sam552Jan 2, 2024
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Founder Team
Rob_EDEE

Rob_EDEE

May 15, 2024

A: Hi Sam,

You would add a client, and then make a budget for Google, and a budget for Meta separately. You can then see this from client level and budget level (which would be your data source budget in this case)

Linkedin is du to be launched within the next month, with Tiktok and Amazon Ads following.

If you have any other questions do let me know.

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Q: how to watch the webinar?

not looking into 1:1 call. this app is so confusing and all answer conflict with each other

termoplusDec 22, 2023
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Founder Team
Rob_EDEE

Rob_EDEE

May 15, 2024

A: Hi,

When you sign in to the members area you have a welcome video and prompts for following steps. If at any point you have issues then you are able to contact us for assistance.

The members area is intuitive and following the steps in the members area, and the welcome video, you will be able to get set up in minutes.

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Q: You answered me "EDEE makes no changes to bids, therefore is compatible with all Bid Strategies."

I set the daily budget in the Bid Strategies page. If EDEE makes no changes to bids, how exactly it reduces budget?

termoplusDec 7, 2023
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Founder Team
Rob_EDEE

Rob_EDEE

May 14, 2024

A: You are able to update budgets manually in EDEE for your budgets, whether they're Google, Meta or Microsoft budgets that you have created. Our dashboard provides you with recommended budget changes to keep your pacing on track.

You can also set overspend controls to pause your campaigns once you hit your budget cycle limits. These then re-start automatically on your new budget cycle for you.

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Q: 1.

Does this support the South African Rand?
2. Does this monitor budgets at campaign level or account level? I ask as I need campaign level budget monitoring.

DashDashJumpDec 10, 2023
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Founder Team
Mihnea_EDEE

Mihnea_EDEE

May 15, 2024

A: Hi. Yes and yes. 1. EDEE supports all currencies including the South African Rand. 2. You can set up budgets in EDEE with a single campaign or group multiple campaigns from an account.

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